Godrej Properties makes a green statement in the outdoor

In Campaigns By Preethika Kotian - June 29, 2015

Godrej Properties took to outdoor advertising to introduce their upcoming green home projects in Bengaluru

OAA 2015 Group A judging today

In OOH News By VJ Media Bureau - June 26, 2015

The Jury of the Outdoor Advertising Awards (OAA) 2015 meet at the Le Meridien hotel in Gurgaon to judge entries in Group A

Indicash takes up'Powered By' sponsorship of OAC 2015

In OOH News By Rajiv Raghunath - June 04, 2015

This is Tata Communications Payment Solutions Limited's first association with OAC

What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Delhi HC mandates MCDs to root out unauthorised hoardings in 2 months

In OOH News By VJ Media Bureau - May 07, 2015

The court has warned of action against the commercial officers if the order is not complied with

Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai

In OOH News By Rajiv Raghunath - April 20, 2015

Railway Minister will deliver the keynote address on Day 1 of OAC 2015

Three OOH firms settle outstandings with KMC

In OOH News By VJ Media Bureau - April 08, 2015

Kolkata-based outdoor advertising firms View Finder Publicity, Arun Sign Service, and Sampark Advertising & Media, as per information available, have settled their respective outstandings due with the Kolkata Municipal Corporation (KMC).

Outdoor Advertising Convention returns to Mumbai; convention on July 24-25

In OOH News By VJ Media Bureau - March 27, 2015

Outdoor Advertising Awards (OAA) function will be held on July 25; entries for the awards will be received until May 30

By The People: View From Behind The Wheel

In OOH News By VJ Media Bureau - February 24, 2015

Team Outdoor Asia stepped out to talk to people who drive on the city roads and understand how they view outdoor advertising when behind the wheel.