Results For "Outdoor-Advertising"
534 News Found
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
Santosh Padhi ‘Paddy’ to Chair Jury of OOH Advertising Awards 2024
In OOH News By M4G Bureau - March 07, 2024
The 18th edition of OOH Advertising Awards, formerly known as the Outdoor Advertising Awards, is designed to celebrate the most outstanding works executed in the period April 1, 2023 to March 31, 2024
StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement
In OOH Solutions By M4G Bureau - February 13, 2024
Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement
‘Common currency is central to business growth’
In OOH News By Amrit Mishra - February 06, 2024
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
IOAA CEO Praveen Vadhera to speak at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 31, 2024
The session theme -- ‘The Future is Yet in Your Power: Embracing Technology, Embracing Data’
NEXT Advertising Solutions is Associate Sponsor of 2nd South India Talks OOH conference in Chennai on Feb 2
In OOH News By M4G Bureau - January 18, 2024
NEXT Advertising Solutions, a joint venture of Skyrams Outdoor Advertising India Private Limited and Laqshya Media Ltd, is the only authorised media house for bus shelter shelters in Chennai.
Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 05, 2024
The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.
Vaseline shines bright with ‘Cocoa Glow’ campaign in Mumbai
In Campaigns By M4G Bureau - December 01, 2023
The brand says aloud ‘This Winter Don’t Hide The Glow’
IOAA appoints Praveen Vadhera as CEO
In OOH News By M4G Bureau - November 20, 2023
Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
In OOH News By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia