Moments that shaped the OOH Industry in 2024

The out-of-home (OOH) advertising industry continues to evolve as a powerful medium for brands to connect with audiences in dynamic, real-world environments. With advancements in technology, strategic investments, and innovative formats, the industry has expanded its reach and impact. From traditional billboards to cutting-edge digital installations, OOH remains at the forefront of delivering immersive and engaging advertising experiences. In 2024, the sector demonstrated remarkable resilience and innovation, solidifying its role as a key player in the global marketing ecosystem.

Signpost India Ltd equity shares listed on NSE, BSE

Signpost India Ltd successfully listed its equity shares on NSE and BSE under the trading symbols ‘SIGNPOST’ (NSE) and ‘T’ Group (BSE). This marked a significant milestone for the company as a prominent player in the OOH/DOOH advertising industry.

Ghatkopar Hoarding fall: An unfortunate accident

A hoarding collapse incident raised concerns about the safety and structural integrity of outdoor advertising structures. The event highlighted the urgent need for stricter regulations and regular maintenance.

OAC 2024 in Bangalore, huge success in OOH industry

The Outdoor Advertising Convention (OAC) 2024 in Bangalore, brought industry leaders together to explore emerging trends, technological advancements, and innovative strategies in OOH advertising.

Times OOH secures exclusive advertising rights for Mumbai Metro Line 3

Times OOH secured exclusive advertising rights for Mumbai Metro Line 3, managing approximately 20,000 sqm of advertising space across 27 stations and 31 trains. This development further established their dominance in transit advertising.

Navigating the new OOH policy: Mumbai’s media owners voice their concerns and proposals

Mumbai’s updated OOH policy elicited feedback from media owners, who expressed concerns about implementation challenges and potential revenue impacts. Proposals for collaborative approaches were highlighted to address these issues.

Adonmo secures $25 million to expand its dominance in digital outdoor advertising

Adonmo raised $25 million in funding, led by Rigel Capital and Srinath Mars, to expand its digital outdoor advertising network across 24 cities in India. The funds will support the growth of their technology-driven solutions and a network of 50,000 screens.

Nexus Hyderabad Mall and Khushi Advertising partner to unveil India’s first twin-stacked anamorphic cuboids

India’s first twin-stacked anamorphic cuboid displays were introduced by Nexus Hyderabad Mall and Khushi Advertising. This innovative digital installation offered immersive visual experiences, setting a benchmark in DOOH advertising.

Election fever takes over Mumbai’s skyline: Three alliances, six parties in full campaign mode

Mumbai’s skyline became a battleground for election campaigns, with three major alliances comprising six political parties launching extensive outdoor advertising efforts to capture voter attention.

Omnicom-IPG merger: OOH industry leaders share their views

The merger between Omnicom and IPG sparked discussions among OOH industry leaders about its potential impact on market dynamics, client relationships, and competition within the advertising landscape.

Bright Outdoor Media secures Western Railway’s bulk advertising contract worth ₹60 cr

Bright Outdoor Media won a ₹60 crore contract for Western Railway’s bulk advertising rights. This agreement significantly expanded the company’s footprint in railway advertising.