bigbasket turns bus shelters into vertical gardens for World Environment Day

bigbasket, a TATA enterprise and India’s leading online supermarket, has rolled out lush garden billboards across bus stops in Hyderabad, Bengaluru, and Delhi, transforming everyday commute hubs into living, breathing declarations of sustainability. 

In Bangalore, one such shelter reads: “Enough green saved to regrow Cubbon Park 34 times and recycle 100 tonnes of waste monthly.” 

That’s not just a punchy line, it’s backed by bigbasket’s real efforts to reduce carbon emissions, recycle waste, and power 1/3rd of its deliveries with EVs. 

“We didn’t want to shout our impact. We wanted to show it,” says Raagaleena Sripada, Marketing Head, Retail at bigbasket. “These green billboards are proof that sustainability can be bold, beautiful, and part of your daily life, just like bigbasket.” 

The creative idea was brought to life by Talented and implemented in partnership with Signpost. “At the heart of it, the idea was simple: if bigbasket is helping the planet grow, the ad should grow too. We wanted the medium to be as alive as the message behind it. The design needed to blend into the city’s rhythm, not disrupt it. This wasn’t just a billboard; it’s furniture, it’s utility, it’s a quiet act of care. Every element, from the plant beds to the typography, was crafted to feel natural in an urban landscape,” says Udit Joshi, Amith Nair, and Ritam Mukherjee, Creatives at Talented. 

Each city gets its own green flex. Bangalore = 34 Cubbon Parks nurtured. Hyderabad = 4 KBR National Parks. Delhi = 35 Lodhi Gardens. “At Signpost, we’ve built plenty of outdoor media. But this? This one grows on you—literally and figuratively,” said Shripad Ashtekar, Managing Director at Signpost, Vendor Agency. “It’s been fulfilling to help create something that adds value to public spaces beyond just visibility.” Commuters can scan a QR code at the shelter to explore bigbasket’s green initiatives.