Outdoor Advertising Awards '13: A battle of wits and creativity

In OOH News By VJ Media Bureau - July 07, 2013

It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA) 2013.

OAC 2013: Outdoor Advertising Convention (OAC) 2013 kicks off in Goa

In OOH News By VJ Media Bureau - July 05, 2013

The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.

OAC 2013: IOAA in process to sign MoU with AAAI

In OOH News By VJ Media Bureau - July 05, 2013

To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which is on the lines of IBF or INS.

OAC 2013: The'Young Outdoorians' challenge

In OOH News By VJ Media Bureau - June 28, 2013

Outdoor Advertising Convention 2013 will provide a platform for'New kids on the OOH block' to bring out their fresh, young and innovative ideas, where winning teams will get exciting cash prizes and more.

OAC 2013: Is Activation a threat to Traditional OOH?

In OOH News By - June 21, 2013

Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?” at Outdoor Advertising Convention (OAC) 2013, Goa.

OAC 2013: Masterclass on OOH creativity

In OOH News By VJ Media Bureau - June 11, 2013

Outdoor Advertising Convention (OAC) 2013 which will be held on July 5-6, 2013 at The Grand Hyatt in Goa, is conducting an interactive session on OOH creative as part of the convention at the event.

OAC 2013 announces Agnello Dias as Jury Chairman- Creative

In OOH News By VJ Media Bureau - May 28, 2013

Ranked among the top creative names worldwide, Agnello Dias will be judging the creative show in the 9th edition of Outdoor Advertising Convention to be held on July 5 & 6, 2013 in Goa.

OOH culture at the malls of Kolkata

In OOH News By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

Dollar's strong bond with OOH

In Viewpoints By M4G Bureau - March 25, 2013

The innerwear brand has used outdoor advertising in many innovative and interesting ways to push its varied products. Outdoor Asia chats up with Bidyut Nath, Head - Advertising, Dollar Industries, to learn more about the brand's OOH advertising plans for the East zone.

Experiential Marketing- a new ingredient in OOH

In OOH News By Bhawana Anand - March 04, 2013

From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.