Outdoor Advertising Convention (OAC) 2013 was inaugurated today at the Grand Hyatt, Goa with the lighting of the lamp by Nabendu Bhattacharya- Founder and Managing Director- Milestone Brandcom, Noomi Mehta - Chairman- IOAA and Vasant Jante, Owner and Publisher- VJ Media Works. Held outside Mumbai for the first time, OAC 2013 was successfully inaugurated and attended by various interest groups including brands, media owners, specialist agencies, regional municipal corporations and solution providers. Speaking during the inauguration, Nabendu Bhattacharya, Founder and Managing Director- Milestone Brandcom said, "I would like to highlight three points about the outdoor advertising industry at this occasion. First, we welcome the moves being taken by IOAA regional bodies on payment issues among other things. Secondly, measurability has to improve and match the models followed by television and print advertising media. And lastly, I believe that the outdoor advertising fraternity has to come together more than once a year to foster the growth of the industry.”

An ideal platform for the out of home advertising community, the 9th edition of OAC will be held on July 5th and 6th, 2013 where a different convention format is being followed this year including breakaway sessions, a session on soft skills training and the'Young Outdoorian' challenge to give recognition to the new talent in the industry. So, while there are many common sessions, there are also three sessions running simultaneously in the same time slot. Each of these sessions caters to a niche audience and comprising Specialist Agencies, the Design & Construction segment and the regional advertisers with topics relevant to each particular group.  
   
Finally, OAC 2013 will host the OAA Awards on July 6, 2013, which is a celebration of excellence in out-of-home creativity judged by a power packed jury.