Exploring how political dynamics shape the OOH industry and strategies to navigate them, as shared by industry veteran Noomi Mehta.
Inclusivity, tech focus, adoption of best business practices core to Pawan's vision for IOAA
Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo,...
The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman...
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion...
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model...
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
Sunil Vasudeva has taken over the President’s role from Noomi Mehta who held this position for 11 consecutive years
Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”
Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India
The company aims to enhance the event for millions of attendees while driving meaningful social and environmental impact.
Fueling the spirit of endurance, Nike’s campaign turned the Tata Mumbai Marathon 2025 into a journey of motivation and resilience.
This campaign is contextualised by Admatazz
The campaign spans several airports across the nation, leveraging the heavy footfall of these transit hubs.
Bringing tradition and technology together, Zepto celebrates Pongal with speed and style through its vibrant new billboard campaign in Chennai.
The agency will be responsible for handling the media strategy for HDFC Life.
Jean-Pierre will be drawing on his experience as innovator, designer, strategist, futurist and brand transformer to judge entries for the...
Digital transformer & media content specialist, Dr. Kushal Sanghvi, will speak on the theme ‘Digital displays - Motoring the tech...
Matthew comes with over 28 years of work experience and is he co-founder of Alight Media
Combining cutting-edge innovation with practical design, the new display sets a high standard for clarity, efficiency, and versatility across industries.
The campaign is conceptualised by DDB Mudra and 22feet Tribal Worldwide
Rishabh brings over 20 years of extensive experience in driving revenue growth and fostering long-term client relationships.
The installation serves as more than just a warming station; it doubles as a promotional tool for Swiggy Instamart’s range...
The auto-rickshaw, covered in vibrant marigold garlands and pink drapes, embodied a celebratory spirit reminiscent of Indian weddings.
Mac has over 20 years of experience in manufacturing and marketing LED display screens globally.
