RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft policy on outdoor advertising.
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
The entry submissions are open till June 30
A knowledge seminar on OOH titled Adapting to be accountable at the Goafest 2024 in Mumbai featured a panel discussion involving Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Pawan Bansal, COO...
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
The session theme -- 'The Future is Yet in Your Power: Embracing Technology, Embracing Data'
Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics,...
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
Turkish Airlines has chosen an iconic standalone location in Delhi to establish its brand presence, making a bold statement with...
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility...
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing...
