The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and...
Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.
Winners to be announced on July 25 at OAC 2015
The Association plans to initiate the setting up of Regional Councils and will call for direct membership to IOAA for media companies in various cities
This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)
The Association will set up a Legal Cell
The campaign will be exclusively displayed on OOH media like hoardings and bus shelters all over India during the time they are not booked for commercial...
The specialist agencies will elect their representatives on the Board of Governors of IOAA
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
The industry body has also circulated a note on accreditation of advertising agencies
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The campaign is executed by Say It Loud Media
This character-driven campaign is part of the bank’s broader initiative to promote digital vigilance and public awareness about online scams.
The campaign is executed by Laqshya Media Group
The brand is embracing the summer season with a fresh, light and engaging communication approach that resonates with today’s convenience-seeking...
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how...
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
The campaign is executed by Posterscope
The campaign is executed by Adjone Outdoor
The campaign offers a groundbreaking moment, celebrating the power of community and sparking vital conversations about managing menstrual pain that...
The event was part of Shalimar Paints’ ongoing association with Mumbai Indians as their Official Paint Partner for the 2025...
The third edition of the conference is set to take place on April 30 at Hilton Chennai.
Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours.
The campaign is executed by Platinum Communications
