Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah,...
The conference was inaugurated by the Chief Guest Jitendra Chauhan, CMD, JadeBlue Lifestyle India. Noomi Mehta, President, IOAA; Asit Shah, Partner, Het Graphics; Bakulesh Kantilal Mehta,...
Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable,...
MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry...
The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography...
Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be...
After a legal suit on ever-increasing license fees that lasted for the last few years between Municipal Corporation of Greater Mumbai (MCGM) and hoarding owners of...
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government...
With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the...
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The campaign is executed by Say It Loud Media
This character-driven campaign is part of the bank’s broader initiative to promote digital vigilance and public awareness about online scams.
The campaign is executed by Laqshya Media Group
The brand is embracing the summer season with a fresh, light and engaging communication approach that resonates with today’s convenience-seeking...
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how...
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
The campaign is executed by Posterscope
The campaign is executed by Adjone Outdoor
The campaign offers a groundbreaking moment, celebrating the power of community and sparking vital conversations about managing menstrual pain that...
The event was part of Shalimar Paints’ ongoing association with Mumbai Indians as their Official Paint Partner for the 2025...
The third edition of the conference is set to take place on April 30 at Hilton Chennai.
Spotlite complements this offering as a mobile ad intelligence powerhouse, delivering fresh prospecting and competitive data every 12 hours.
The campaign is executed by Platinum Communications
