Contracts & Investments
AAAI & IOAA sign joint agreement to streamline OOH business
The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.


Welcoming this development, N D Mehta mentioned that IOAA on its part has also embarked on an ambitious project to conduct viewership studies on OOH initially in major cities. Further, it will ensure 100 percent listing of all sites with unique id number in a scientific manner for the benefit of all concerned.

Indian Outdoor Advertising Association, (IOAA), registered as a not-for-profit limited company since 2007, has been promoted by OOH media companies with international and national presence, which form its Board of Governors. IOAA, with affiliations to OOH industry associations in Europe, USA, Australia, South Africa, UK and Canada, has wide membership from all regions of India and has been actively promoting legal media and ethical, best practices amongst outdoor media owners. It also operates an effective Credit Control Council and has been active in providing training and other services to the industry that forms an important part of any communication mix today. IOAA plays a major role of not only uplifting the efficiency with which this very old industry functions, but is also providing a national platform for implementing basic reforms and changes that would benefit all stakeholders in the industry.
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