Connect with us

Ad Policies & Regulations

IOAA paves the way for signing MoU with AAAI to streamline OOH ops

This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)

Published

on

Representatives of the IOAA Executive Board have held a final round of discussions with the Advertising Agencies Association of India (AAAI) to proceed with the signing of an MoU between IOAA and AAAI to continue streamlining the operations and processes in the outdoor advertising industry. This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF).  

It may be recalled that the IOAA Board had conducted several meetings with heads of major OOH specialist agencies in the past, the last being in March this year, to create a Standard Operating Process (SOP). IOAA asserts that the industry’s compliance standards have improved since.

The Association added that with the IOAA & AAAI-OMF agreement taking effect, OOH industry regulation will be further reinforced, benefiting not just the media and agencies but also the advertisers.

Advertisement

Current Opening

Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.