Ad Policies & Regulations
IOAA paves the way for signing MoU with AAAI to streamline OOH ops
This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)

It may be recalled that the IOAA Board had conducted several meetings with heads of major OOH specialist agencies in the past, the last being in March this year, to create a Standard Operating Process (SOP). IOAA asserts that the industry’s compliance standards have improved since.
The Association added that with the IOAA & AAAI-OMF agreement taking effect, OOH industry regulation will be further reinforced, benefiting not just the media and agencies but also the advertisers.
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Talks OOH
CK Kumaravel, Co-founder & CMD of Naturals Salon & Spa, to deliver keynote address at South India Talks OOH 2025
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Sustainability
Moving Walls partners with Cedara to drive sustainable advertising
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Campaigns
Infinix introduces its mammoth phone with India’s tiniest billboards
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Campaigns
Tanishq takes Rivaah to the streets with culture-focused OOH push