OAC 2013: Is Activation a threat to Traditional OOH?
Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?â€ at Outdoor Advertising Convention (OAC) 2013, Goa.
The session will be attended by the industry stalwarts namely Abhish Chandhok, Head- Activation, Media and Consumer Intelligence, Nokia India and Sandeep Tarkas, President- Customer Strategy (Future Group) & CEO (Future Media), CEO (T24) India. The session will be moderated by Deepak Jayaram, Head Dialect- the Activation, New Media and Retail Practice- Group M Media (I).
The entire panelist with be sharing their insights gained from the vast experience. The panelist will highlight the role, importance, measurability and opportunities offered by both the formats. So don't miss out the session, if you want to select the best form of advertising for your next campaign.