OAC 2013: Is Activation a threat to Traditional OOH?

OOH advertising is altering its features with every new brand's brief and creative honchos' thought process. Earlier, the conventional formats used to be a single aspect of the outdoor advertising but nowadays activation, a part of OOH advertising is getting admired due to its features like interacting, entertaining and sustains the recall power. Then does that mean "Is Activation a threat to Traditional OOH "? Well, this will be discussed and answered at the Outdoor Advertising Convention (OAC) 2013, which will be held on July 5-6, 2013 at Grand Hyatt in Goa.  
 
The session will be attended by the industry stalwarts namely Abhish Chandhok, Head- Activation, Media and Consumer Intelligence, Nokia India and Sandeep Tarkas, President- Customer Strategy (Future Group) & CEO (Future Media), CEO (T24) India. The session will be moderated by Deepak Jayaram, Head Dialect- the Activation, New Media and Retail Practice- Group M Media (I).

The entire panelist with be sharing their insights gained from the vast experience. The panelist will highlight the role, importance, measurability and opportunities offered by both the formats. So don't miss out the session, if you want to select the best form of advertising for your next campaign.