OAC 2013: The'Young Outdoorians' challenge

Bringing more excitement this year, the OAC 2013 will host a one-of-a-kind competition for the young registered participants in the OOH industry below the age of 30. This contest serves as a platform for these young outdoorians to bring out their fresh, young and innovative ideas and to take the OOH industry by storm. The competition will be anchored by Siddharth Subramaniam, Prinicpal Manager, ITC - Food Business.

There will be five teams with four members each (A mix and match from any specialist agency or media owner organization). Each group will be presented with a brief and the outdoor advertising needs of a'client'. The groups will then be required to come up with an outdoor media plan as per the brief they have been given.

The winning team fetches themselves attractive cash prizes and a waiver of their OAC registration fees.