Monte Carlo dominates market though outdoor
By Bhawana Anand - January 06, 2015
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.
Leading winter wear brand, Monte Carlo recently grabbed the attention of audiences by showcasing its winter collection through its outdoor campaign in various cities. The objective of the campaign was to highlight the brand as leader in winter wear and dominate the market with a high-decibel outdoor campaign. A three-month long campaign was visible in various cities such as Rajasthan, Punjab, HP, Haryana & UP, and some towns of Maharashtra, Karnataka & Tamil Nadu. An integral part of Monte Carlo's 360 degree marketing strategy, the OOH campaign was executed by Rapport Outdoor Advertising agency.
Speaking about this year's OOH campaign, Monica Oswal, Executive Director, Brand Communications, Monte Carlo said, "We wanted to do a very high decibel, impactful OOH Campaign this winter season within limited budgets and the same was briefed to our OOH agency Rapport Outdoor Advertising Pvt Ltd. We rolled out the OOH campaign pan India focusing more towards the North for the fact that it's the biggest winter wear market in the country. We are extremely happy with the output of the brief shared with our agency Rapport.â€
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities. The campaign creative showcased the message'Unhide Your Love' and also a brand logo to re-enforce the brand identity.
Ashutosh Jha, Account Director, Rapport Outdoor Advertising said, "Rapport did excellent planning of the winter campaign and has delivered as per expectations with efficient and cost effective buying for Monte Carlo. The entire planning was focused on Monte Carlo reaching out to the maximum TG. We work with Monte Carlo as business partners and intent to deliver maximum output which defines Rapport's value system and transparency proposition. We try to deliver the best on all parameters, which begin with understanding of the brief, detailed planning and efficient buying. We feel delighted to partner with Monte Carlo because of the trust they put in our capabilities, which brings a sense of responsibility, to deliver the bestâ€.