Travellers enjoy Samsonite's VR game at Sydney airport

In Digital OOH By Rajiv Raghunath - April 21, 2017

Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

Park Avenue deo wafts through the OOH air

In Campaigns By Rajiv Raghunath - April 20, 2017

MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.

oOh!media, APN Outdoor merger likely to be completed in July

In Digital OOH By M4G Bureau - April 20, 2017

The combined entity will become Australia's largest outdoor operator, with more than 50% market share.

Augmented reality is adding a new string to OOH bow

In Digital OOH By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

In OOH News By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.

US body lays down programmatic standards for digital placed advertising

In Digital OOH By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards

In OOH News By Rajiv Raghunath - April 12, 2017

IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.

Naren Patel, MD of UK's Primesight to address OAC 2017

In OOH News By Rajiv Raghunath - April 11, 2017

Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media

Malaysia's Digi introduces DOOH solution Hyerlocal Media

In Digital OOH By M4G Bureau - April 11, 2017

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards

Century Group bags sole ad rights at Patna, Agartala airports

In OOH News By Rajiv Raghunath - April 10, 2017

The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands