Connect with us

Campaigns

Park Avenue deo wafts through the OOH air

MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities — Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.

Published

on

J K Helene Curtis Ltd’s Park Avenue brand, known for its stylish and innovative wardrobe solutions for men, launched an extensive OOH campaign to build a large presence for its deo offering, as also to drive the sales. The premium lifestyle brand targeted men in the SEC AB groups falling in the 25-44 age group with the ‘Your Style Your Fragrance’ proposition. That was typically the office-going segment that is active in high-powered corporate meetings, social gatherings or celebrations.

MOMS Outdoor Media Solutions planned and executed the campaign that ran for 14 days in six key cities — Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai. To generate high-frequency and increase sales, the OOH firm used a mix of large formats for impact, LED-lit formats and bus shelters for high reach.

Commenting on the campaign planning and execution, Jayesh Yagnik, COO, MOMS Outdoor Media Solutions, told Media4Growth: “Park Avenue deo is one brand which gives us the leverage to do different things, yet in a traditional way. We have always tried and managed contextual and relevant touch point branding in the highly cluttered deo category. This summer the idea was to create larger than life impressions for the brand, yet reaching out to the highly dense residential and commercial areas in all the top metro cities.  People should be able to relate with ‘Your Style Your Fragrance’ and we are happy that we have successfully managed to create the impact through large format media and innovations with the desired amount of reach at relevant places.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.