Century Group fast-tracks station branding biz

In OOH News By Nabamita Chatterjee - August 27, 2014

The OOH firm has sole ad rights at 89 railway stations in Bihar and aims to become the largest player in station branding in the eastern zone

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

ACT Fibernet goes outdoor to promote new brand identity & offerings

In Campaigns By Bhawana Anand - August 26, 2014

The OOH campaign, executed in a big way in Bangalore, Chennai and Hyderabad, is designed to introduce the new brand name to consumers, and also to project the company's high speed internet service

Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands

In OOH News By Rajiv Raghunath - August 20, 2014

The OOH firm runs a digital TV screens network inside the busy station

Budweiser creates innovative OOH presence across top metros

In OOH News By Nabamita Chatterjee - August 19, 2014

Clear Channel Mudra, a unit of DDB MudraMax, executed the innovative outdoor campaign for the launch of the Golden Amber Lager Beer

OOH spend rises faster than total ad spend in Canada in H1 2014

In OOH News By VJ Media Bureau - August 19, 2014

Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013

Sandesh Spotlight expands OOH footprint with exclusive ad rights on 8,000 buses

In OOH News By VJ Media Bureau - August 13, 2014

The OOH firm has exclusive rights on 8,000 Gujarat State Road Transport Corporation (GSRTC) buses that connect with all parts of the state

Exide Life Insurance goes big in the outdoor

In Campaigns By VJ Media Bureau - August 12, 2014

Leading OOH firm Accord has executed the campaign

Posterscope launches Prism Creative in Asia Pacific

In OOH News By VJ Media Bureau - August 06, 2014

Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content

Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan

In Campaigns By VJ Media Bureau - August 06, 2014

The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones