Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan
By VJ Media Bureau - August 06, 2014
The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones
Atin Promotions And Advertising Pvt Ltd (Atin OOH) created a memorable for passengers travelling in and out of the Hyderabad airport during the month of Ramadhan. During the 20-day festival, the entire airport was decorated with the theme of Ramadan. Cut-outs of half-moon with a star were seen everywhere. Lanterns were hung from the direction boards. The entire check-in area was lit up with gorgeous fairy lights. Co-branded standees with the names and logos of the sponsor clients were present at strategic points so that they get maximum visibility.
Along with the decoration several experiential brand zones were set up by the advertising clients. For instance, Kashish displayed their Gorgeous Haute Contour from their wedding and Ramadan collection. Pride India Builders had a kiosk where they were seen reaching out to the passengers with exciting opportunities for people interested in real estate. Passengers while waiting to board their flights were seen sipping on the refreshing herbal tea distributed by Anoo's. Lloyds showcases their 84 inch TV at the airport during the festival and was giving it at an offer prize of Rs 786 followed by easy EMIs.
About 5 lakh passengers went through the terminal during the festival period. Atin OOH created a fun-filled atmosphere for the passengers.