Posterscope launches Prism Creative in Asia Pacific

Posterscope has launched its Prism Creative Tool across the Asia Pacific market. The tool helps clients to check how their creative will look on the OOH media, helping them in visualising their campaign better. Posterscope is the first agency to launch this tool both nationally and internationally. This tool was launched three years ago with a basic application and now it has been re-launched with additional functions to make it future proof.

This tool has various features such as optimising the creative on all the OOH media formats, with the facility of day and night views, distance mapping and digital video playing capability. Additionally, it includes all the OOH media formats available globally which is more than 70+. The tool will also indicate whether an advertisement is not suitable for OOH media - say, for instance, if a creative has too much text, unsuitable colours or layout errors. Such creative can then be redone to suit the OOH landscape.  

Commenting on the launch of the tool, Haresh Nayak, Regional Director, Posterscope Asia Pacific, said, "We have taken feedback and come up with a tool to bring creative optimisation to clients. Simple, useful tools such as these are instrumental in growing our clients business as we grow our own and differentiating ourselves in the market place so that we have a stronger offering.”

In the Indian OOH industry, brands mostly tend to overlook the creative part of outdoor advertisement. Nayak explains, "With the help of this tool, especially in the case of outdoor media formats, brands can now evaluate if the communication looks effective and also if it sounds convincing to consumers while they are on the move.”