Results For "OOH"
3769 News Found
Tribes takes up presenting sponsorship of OAC 2017
In OOH News By M4G Bureau - April 10, 2017
The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.
Agra OOH industry cries foul against civic body moves
In OOH News By Rajiv Raghunath - April 05, 2017
The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms
Geopath selects Streetlytics to power MORE
In Digital OOH By M4G Bureau - April 03, 2017
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
Australia's oOh!media, CommBank collaborate to use real client data for campaign
In Digital OOH By Rajiv Raghunath - March 28, 2017
Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.
Signpost India takes off with Kolkata airport rights
In OOH News By Rajiv Raghunath - March 27, 2017
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
Zee Kannada's'Sa Re Ga Ma Pa' calls the tune in the outdoor
In Campaigns By Satarupa Chakraborty - March 22, 2017
The 13th season of the channel's popular music show goes to 30+ towns of Karnataka through an OOH campaign executed by Ecosys OOH
Sprinklr launches new display solution for rich DOOH experience
In Digital OOH By M4G Bureau - March 20, 2017
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres
Daktronics enhances its DB-6000 digital billboard series
In Digital OOH By M4G Bureau - March 17, 2017
This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager
There's MORE in store for OOH audience measurement
In Digital OOH By M4G Bureau - March 16, 2017
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit
