Results For "OOH"
3761 News Found
Central showcases its experiential retail through OOH prism
In Campaigns By Satarupa Chakraborty - January 25, 2017
Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign in Bengaluru.
Century Group wins trolley ad rights at Guwahati airport
In OOH News By Nabamita Chatterjee - January 24, 2017
The OOH firm has won the sole rights for a three-year period
Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks
In OOH News By Satarupa Chakraborty - January 23, 2017
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks
Clear Channel International launches OOH programmatic buying tool
In Digital OOH By VJ Media Bureau - January 20, 2017
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International
TIMDAA to start OOH network at Delhi airport's T2
In OOH News By Satarupa Chakraborty - January 19, 2017
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
Vijas Digital evangelising digital wall painting in rural OOH space
In OOH News By Satarupa Chakraborty - January 17, 2017
Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available
DOOH spurs Australia OOH growth
In Digital OOH By VJ Media Bureau - January 16, 2017
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
Platinum glistens under the OOH glare
In Campaigns By Satarupa Chakraborty - January 13, 2017
Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings
Digital license plate - next DOOH frontier
In Digital OOH By VJ Media Bureau - January 13, 2017
The smart license plate would be an IoT platform
