Results For "OOH"
3759 News Found
BJP vests Pioneer with outdoor duties in central UP ahead of elections
In OOH News By Rajiv Raghunath - December 26, 2016
The OOH firm is currently putting up the large formats
Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen
In OOH News By VJ Media Bureau - December 22, 2016
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.
Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers
In OOH News By VJ Media Bureau - December 22, 2016
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujaratâ€
Digital technologies are transforming OOH advertising: Lokesh Kumar
In OOH News By Satarupa Chakraborty - December 21, 2016
There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar
Union Bank of India steps out to digitally empower senior citizens
In OOH News By VJ Media Bureau - December 20, 2016
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik
In OOH News By Satarupa Chakraborty - December 20, 2016
OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik
Let's limit the number of hoardings a city can have: Parag Desai
In OOH News By Satarupa Chakraborty - December 20, 2016
Desai suggested a creative use of OOH space in terms of what works where
Bigger digital walls to adorn more Delhi Metro stations soon
In OOH News By Satarupa Chakraborty - December 20, 2016
DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of digital walls that are currently available
Strong industry body will boost Gujarat OOH business: Media owners
In OOH News By VJ Media Bureau - December 19, 2016
Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas
Creative solutions will enhance OOH impact: Jitendra Chauhan
In OOH News By VJ Media Bureau - December 19, 2016
OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India