Connect with us

Media Monitoring

Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen

With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.

Published

on

Even as new technologies transform the advertising industry, in the OOH space certain long-standing issues still remain largely unaddressed, such as, proper execution of campaigns, consistent lighting of media, state of the media unit, etc. That is, media monitoring continues to be a niggling issue with OOH advertisers, agencies and media owners. Indrajit Sen, CEO, AdWise, talked about how adoption of Internet and GPS-enabled media monitoring systems could address the long-standing issues at one go. He spoke at length on this topic in his address on the theme ‘How can technology help OOH to do business better’ at the recently concluded Gujarat Talks OOH Conference that was held in Ahmedabad on December 16.

Media owners are having to deal with random deductions on payments every now and then whenever advertisers cite that their campaign was not seamlessly executed. With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.

Sen explained that It was mainly because of lack of data on media monitoring that POs are being released to media owners much after a campaign is executed. He added that all media buying is now subject to intense scrutiny and service level norms are getting stricter by the day. So, the importance of media monitoring can hardly be overstated.

Advertisement

For want of data “everyone seems to sacrificing quality,” he said. “We need to create transparency in all our dealing.” This can be tackled by using Internet and GPS-based technology with which each site can be identified and monitored continuously.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.