UK’s Exterion Media adds geo-targeted messaging on London buses

UK’s OOH major Exterion Media has added digital signage on London buses, to display geo-targeted messages relevant to their location, including nearby landmarks and shops.  Exterion offers a wide-range of data tools promising relevant audiences to advertisers and engagement with consumers on the move.

For the latest initiative, the firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the capital.

Dave King, Managing Director, Exterion Media, has said: “This is a huge moment for bus advertising; the product delivers stature, movement, scale, dynamism and geo-targeting – offering a whole new dimension to broadcast and narrowcast through this hugely attractive channel.”