Connect with us

Media Planning & Buying

Strong industry body will boost Gujarat OOH business: Media owners

Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas

Published

on

A strong OOH industry body will strengthen the Gujarat OOH media owners’ collective efforts to prevail upon the civic bodies to usher in standard outdoor advertising norms, address the overall media demand-supply mismatch and thereby shore up the local ad rates, promote quality outdoor media that would be of the essence to advertising brands, as also gear up to adopt digital technologies and social media as part of OOH business. These imperatives were highlighted in a power-packed panel discussion at the 1st Gujarat Talks OOH Conference that was held in Ahmedabad on December 16.

The discussion began with the opening remarks made by Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA), wherein he laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association and work closely with the IOAA which he described as a platform for industry players to address common issues. He added that a unified approach will also insulate the local industry from stiffer competition in the future when global players attempt to foray into the Indian OOH space.

Mehta said the IOAA has approached the Urban Development Ministry at the Centre to release a model code for outdoor advertising and added that a strong association can ensure that the civic bodies’ advertising policies are not at odds with such a model code.

Advertisement

Stating that Gujarat OOH media owners should avoid “over competing” among themselves, he said that due efforts should be made to improve the yields per media unit to about 50% of the prevalent rates in a market like Mumbai.

The panellists Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd, urged the IOAA to provide leadership and key support in areas like credit control, best practices with regard to quality of large formats, suitable guidelines with regard to adoption of digital technologies and social media in tandem with OOH advertising, guidelines to enhance the creativity of OOH media and advertising, and advocacy with the Government on tax matters – in particular Service Tax levy on OOH business.

Advertisement

Mehta said the local players could organise a Gujarat chapter of IOAA and that IOAA would provide due support for the same.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.