Digital Printing

Vijas Digital evangelising digital wall painting in rural OOH space

Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available

Published

January 17, 2017

Satarupa Chakraborty

To address the needs of rural OOH markets, Vijas Digital has created a new product called digital wall painting / tattoo that can be pasted on any surface. As rural markets beckon a greater number of advertising brands, digital wall painting serves as a good alternative media for brand advertising.

Jamal Agwan of Vijas Digital said, “This is a PVC-free material and because of its thin texture it can adhere to most rough surfaces. Digital wall painting can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available. In rural India you hardly see hoardings or unipoles. Wall paintings are the only media for brands there. Normal wall paintings wear off easily. The best part of this new product is that you can use good quality visuals without compromising on the look of your brand.”

These digital wall paintings can last up to 1-2 years and can be removed only with a fresh coat of paint. Vijas is now evangelising this media offering.