DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

In OOH News By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

SDMC brings down media on public utilities, Laqshya calls action arbitrary

In OOH News By Bhawana Anand - May 15, 2017

Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department

Nabendu Bhattacharyya to anchor Quintessential OOH Quiz at OAC 2017

In OOH News By - May 15, 2017

The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.

OOH most effective in driving online activity, says study

In Digital OOH By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

Nagpur Municipal Corporation plans to hike ad tax rates

In OOH News By Bhawana Anand - May 12, 2017

Media owners unperturbed by the impending tax hike

Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

In OOH News By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

Zero Degree wins rights on Kochi Metro media

In OOH News By Rajiv Raghunath - May 09, 2017

The OOH firm has bagged the rights for a period of 7 years.

OPPO dials into 25 cities in Gujarat with F3 Plus

In Campaigns By Bhawana Anand - May 08, 2017

Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.

Heathrow Airport launches premium digital ad opportunity

In Digital OOH By M4G Bureau - May 08, 2017

15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.

Delhi Metro plans for more advertising opportunities on its network

In OOH News By Bhawana Anand - May 05, 2017

DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising opportunities - both inside and outside the trains