Results For "OOH"
3757 News Found
Cochin airport media expands, more DOOH in the offing
In OOH News By Bhawana Anand - May 22, 2017
TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls
English Oven establishes brand presence in Delhi NCR with impactful OOH campaign
In Campaigns By Bhawana Anand - May 22, 2017
The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
GHMC stops OOH advertising in Hyderabad for a month as precautionary measure
In OOH News By Bhawana Anand - May 19, 2017
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Zenith to handle media duties of PayU brands Citrus Pay, LazyPay
In OOH News By M4G Bureau - May 17, 2017
Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.
Mumbai airport world's busiest single-runway airport
In OOH News By Bhawana Anand - May 16, 2017
Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.
DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential
In OOH News By M4G Bureau - May 16, 2017
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.
SDMC brings down media on public utilities, Laqshya calls action arbitrary
In OOH News By Bhawana Anand - May 15, 2017
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department