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Vasant Jante

Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention

By Vasant Jante - May 18, 2017

Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.

Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans
Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans

By Vasant Jante - May 16, 2017

The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions

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