Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans
By Vasant Jante - May 16, 2017
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions