OPPO dials into 25 cities in Gujarat with F3 Plus
By Bhawana Anand - May 08, 2017
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
To stay ahead of the growth curve, a smartphone brand has not only to unveil new technologies and software updates but also keep the TG updated of the same. OPPO having launched its new ERA Selfie Expert phone F3 Plus with a high quality camera skills rolled out an extensive OOH campaign to showcase the new offering to the youth in particular across SEC A+, A & B.
In the Gujarat markets, Posterscope India handled the outdoor mandate for the brand, using its proprietary planning dashboard OOHZONE that delivers audience optimisation through a TG mapping module. The module showcases TG touchpoints from the rich research data of OCS (India’s largest OOH Consumer Survey with a sample size 12,000+), creates a heat map visualisation, overlays these locations with live traffic intelligence and selects sites based on those data points.
Combining this with the brand’s stated guidelines, Posterscope India crafted a highly impactful campaign by selecting a comprehensive media mix of 350+ units covering strategic locations – including billboards, unipoles, gantries, bqs, wall wraps and pole kiosks across 25 cities in Gujarat.
Commenting on the campaign, Rahil Poojara, Managing Director, OPPO, said, “For brand OPPO we always prefer big-sized premium hoardings and my brief to the agency was the same. For the F3 Plus campaign, we had to change the creative in a very short timeframe and they managed it very well. Bhumika and her team are excellent. Brand OPPO is very well known for its quality and I can say the same for Posterscope as well.”
Fabian Trevor Cowan, President, Posterscope India, said, “It was an absolute privilege to work with OPPO, one of the most visible brands across the country today. We deeply respect the brand team’s thorough understanding of the medium and are looking forward to further strengthening our bond as we explore newer ways of engaging and impacting their customer base through the magnificent outdoors.”
Bhumika Shajwani, Senior Business Director, Posterscope Gujarat, said, “I am extremely honoured to be associated with this campaign. I am also grateful that the client had the trust in us to change the creative and get it executed in such a short time. It only further boosts our confidence as a team and I am glad that we have stood tall and executed the campaign so well.”