Marketing, Culture & the Power of OOH: A candid conversation with Abhishek Shetty, Marketing Head, Swiggy Instamart

The first episode of M4G Talkies Podcast, a series launched by Media4Growth, sets the tone for what the podcast promises to deliver honest, unfiltered conversations with marketers who are shaping how brands show up in the real world. In this episode, Abhishek Shetty reflects on his journey from advertising to leading marketing at Swiggy Instamart, unpacking how psychology, data, creativity and cultural instinct intersect in modern marketing. From building brands that feel human to navigating speed, scale and spontaneity in quick commerce, the conversation captures the realities of marketing in a world where consumer expectations are constantly shifting.

Guided by Meenakshi Menon, Founder of GenSxty Tribe, the discussion moves fluidly across themes of culture-led storytelling, instinct versus metrics, and why platforms like OOH continue to act as powerful social currency. Without reducing marketing to frameworks or formulas, the episode explores how brands can stay relevant, bold and rooted in consumer truth, whether through outdoor ideas that travel beyond their physical sites, or campaigns that blur the lines between media, culture and conversation. Watch the full video now.