M4G Talkies Season 2: Praval Singh on The Zoho way of building brands

The second season of M4G Talkies kicks off with Praval Singh and Meenakshi Menon exploring what it takes to build a brand beyond conventional marketing metrics. Praval takes listeners through Zoho’s journey and its distinctive approach to brand building, customer relationships, culture and long-term business thinking, while Meenakshi steers the conversation towards the larger shifts shaping how brands connect with their audiences. 

The episode also delves into Zoho’s approach to AI, customer experience and marketing, including how the company uses OOH as part of its broader brand-building strategy. From auto-rickshaw wraps and city-level campaigns to airports and in-flight media, Praval explains how OOH helps Zoho create visibility and reach decision-makers in relevant contexts, while reinforcing the brand’s larger marketing narrative.