Budweiser 0.0 launches a massive 50-screen DOOH takeover

Budweiser 0.0, from AB InBev, has executed one of Mumbai’s most ambitious DOOH takeovers to date, with Connect Network delivering an industry-first full-scale digital roadblock along the Western Express Highway. The campaign spans more than 50 digital screens packed into a 16-km stretch, creating an unmissable, continuous brand presence on one of the city’s busiest traffic corridors. 

Timed to leverage peak cricketing attention around Budweiser 0.0’s association as ICC’s global partner, the campaign immerses commuters in a stadium-inspired visual experience. The high-impact creative — bold, premium and instantly recognisable — is amplified across large-format digital sites that sync into a seamless narrative as vehicles move along the route. 

By consolidating a dense cluster of DOOH assets into a single uninterrupted brand moment, the takeover transforms the Western Express Highway into a high-frequency digital showcase. This kind of contiguous-road domination has rarely been deployed at scale in India, marking a new milestone in what DOOH can achieve in terms of reach, consistency and contextual presence. 

For Connect Network, orchestrating synchronised content delivery across 50+ sites required meticulous planning and technical precision, underscoring the maturity of Mumbai’s digital OOH ecosystem. For AB InBev, the format delivers both mass visibility and cultural relevance, mirroring the energy of cricket season with a physical media presence that feels immersive and celebratory. 

The execution sets a powerful benchmark for future DOOH domination strategies, demonstrating how digital networks can now recreate broadcast-like impact in outdoor environments — and how a single corridor can be transformed into a unified brand experience at scale.