GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
Prasad's responsibilities will include shaping Connect Network's strategic direction, identifying growth opportunities, and guiding the company's expansion into new markets.
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
The campaign is executed by Laqshya Media Group
The campaign is executed by The Brand Sigma
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.
The campaign is executed by SVA Media & Consultancy
The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising reliability and peace of mind.
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by OAP Mediatech
The campaign effectively ties the brand's core message, privacy and connection.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, featuring kebab...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...
The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.
The campaign is executed by MOMS Outdoor
The campaign directly tackles the common anxieties users have about their digital privacy, positioning WhatsApp as a trusted, secure platform.