Contracts & Investments
Zero Degree wins rights on Kochi Metro media
The OOH firm has bagged the rights for a period of 7 years.
Leading Kerala-based OOH firm Zero Degree has added a new feather to its cap by bagging the rights on a gamut of media on the Kochi Metro Rail network. In the tendering process, Zero Degree outbid competition to bag the rights on the Metro network’s piers, medians and portals under viaduct for a period of 7 years.
Dany Anthony, Managing Director of Zero Degree, informed Media4Growth that the rights have been acquired on 1,080 piers, 1,080 medians, 20 portal piers and 20 portal beams. Considering that the Metro network cuts through some of the busiest stretches of the buzzing city of Kochi, the acquired media units are likely to generate considerable advertising interest.
Zero Degree holds the rights on the Metro stretch from Aluva station to Maharaja’s College station which includes 16 Metro stations spread over 16.5km.
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