Contracts & Investments
Heathrow Airport launches premium digital ad opportunity
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.
Heathrow Airport has unveiled a new premium ad space giving brands an opportunity to reach business leaders and some of the world’s richest leisure travellers. The ‘T5 Immersion’ is located on the new British Airways first class security route, and consists of 15 high-definition digital totems lining the exclusive passenger route from security to the first-class lounge. Over 2,000 passengers are expected to pass through the route every day, including British Airways First Class ticket holders, Gold Card members and their guests. Outdoor advertising company JCDecaux, the business behind the installation, reportedly said the route is used by the most select and discerning customers at Heathrow. The launch partner for the new ad space is professional services business Deloitte. It is the company’s first ever UK airport advertising initiative.
Deloitte has booked ad space at additional business-focused locations across Heathrow, including the Business Lounge iVisions network which covers 12 lounges across the airport’s four passenger terminals. The company also has a digital presence on the Heathrow Express during the 11-week campaign.
The ad programme was booked by agencies Talon and Electric Glue through JCDecaux Airport.
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