Sunday, May 26, 2024

Advertisement
Home » Digital OOH » OOH most effective in driving online activity, says study

OOH most effective in driving online activity, says study

By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

According to an ‘OOH Online Activation Survey’ conducted by Nielsen OOH delivers more online activity per ad dollar spent compared to television, radio, and print. The survey shows that online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend.


For example, OOH media accounts for 26% of gross search activations generated by TV, radio, print and OOH, combined but it only accounts for 7% of the total combined advertising spend.


The Nielsen survey provides conclusive evidence of the value of OOH in driving online activity.  OOH serves as a trigger for online search with consumers on the go,” according to Rosanne Caron, President, OMAC (Out-of-Home Marketing Association of Canada).

Source: Nielsen’s ‘OOH Online Activation Survey’ 2017

Advertisement

You May Also Like

Advertisement
Advertisement
Have You Say
Advertisement