A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
Jacques Major will take over as Director of Marketing and Communications from January 5, 2015
Clear Channel Outdoor Canada and Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015
Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013