Results For "DOOH"
959 News Found
UK’s OOH revenue up 1.5% YOY
In Research By M4G Bureau - August 22, 2018
The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%
Tim Bleakley shares factor responsible to make an iconic site
In Gallery By - August 21, 2018
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
Global DOOH industry to scale $5bn level by 2024
In Research By M4G Bureau - August 02, 2018
Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth
Tim Bleakley shares factor responsible to make an iconic site
In OOH News By Bhawana Anand - July 28, 2018
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day 2 of OAC 2018
Leo Burnett, British Dyslexia Association create a moment of collective dyslexia
In Digital OOH By Rajiv Raghunath - July 17, 2018
To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia
‘OOH enjoying a renaissance in many markets’
In Research By M4G Bureau - July 13, 2018
OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan
Adidas engages football maniacs through interactive DOOH
In Digital OOH By Bhawana Anand - July 04, 2018
The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal
‘Connecting with the connected’
In Viewpoints By Gautam Bhirani - June 20, 2018
In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers
‘The Wall Professional’ - Samsung’s gen next display tech for businesses
In OOH Solutions By M4G Bureau - June 11, 2018
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches