Results For "DOOH"
959 News Found
‘We see a huge potential in Indian market’
In Viewpoints By Rajiv Raghunath - December 10, 2018
Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market
OOH the only traditional medium to grow in 2018, says MAGNA report
In Research By M4G Bureau - December 07, 2018
The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion
Posterscope launches unique real time digital OOH platform
In OOH News By M4G Bureau - December 05, 2018
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens
#RockTheRibbon goes big on full motion screen
In Digital OOH By Rajiv Raghunath - December 01, 2018
Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red
Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns
In Digital OOH By Rajiv Raghunath - December 01, 2018
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
Global spends on DOOH to grow at 10.1% until 2021
In Research By M4G Bureau - November 26, 2018
Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report
‘DOOH revenue growth will outpace all other media’
In Viewpoints By Rajiv Raghunath - November 19, 2018
Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front
UK’s OOH revenues up 7.3% at £300 million
In Research By M4G Bureau - November 17, 2018
For the first time this year, digital revenues account for 50% of total OOH revenues
Pepsi uncorks blind taste test in Netherlands
In Campaigns By M4G Bureau - November 16, 2018
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
New Research Shows +23% Uplift in Brand Metrics with DOOH
In Research By M4G Bureau - November 03, 2018
The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals