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‘The Wall Professional’ - Samsung’s gen next display tech for businesses

By M4G Bureau - June 11, 2018

The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches

Samsung launches its new The Wall Professional – a modular, MicroLED display that can extend to hundreds of inches in size while delivering impressive black colour, brightness, and contrast in any commercial setting.

“Through the launch of The Wall Professional, we are changing the way users interact and the way businesses display content by delivering a one-of-a-kind visual experience,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “This first-of-its-kind display is just one product in our broad array aimed at providing a state-of-the-art, next-generation visual experience. We look forward to sharing our vision for what’s next with our customers, partners, and peers at the world’s largest event for audio visual (AV) professionals.”

The Wall Professional: the future of display technology
The Wall Professional’s modular design is configurable and customisable. It provides perfect black and superior colour purity in a bright environment, as well as in the dark. The Wall Professional is highly reliable and efficient. In any arrangement, the display’s HDR10+ technology and MicroLED pixel modules produce unparalleled peak brightness of 1600nit, excellent colour presentation and brilliant imagery free of colour filters or backlighting

Black is the essence of detail. The Wall forms the essence of black. The fusion of an exceptionally black base with a specialised ultra-low reflection black technology delivers pure black levels for unparalleled contrast and immaculate detail.

The Wall’s inherent colour qualities, with twice the superior colour purity and a wider colour gamut than conventional LEDs, produce vibrant-yet-natural colours for an awe-inspiring visual experience.

Cutting-edge innovation is the fruition of refinement. The Wall’s industry-leading picture quality engine—advanced HDR picture refinement, HDR10+ and more—possesses an intuitive capability to render optimum peak brightness and an extremely accurate grayscale expression for true-to-life imagery.

MagicINFO 6: simplifying content creation and management
The MagicINFO 6 is Samsung’s latest content management platform that allows businesses in any environment to conveniently create, schedule and deploy content across their entire digital signage network. The platform is powered by the TIZEN 4.0 operating system which offers seamless remote ability for both software and hardware, and supports remote management, enabling content teams to update message designs and schedules from any location at any time. The MagicINFO 6 is the industry’s best platform to support the hardware device with health checks for error detection and troubleshooting. It is compatible with all of Samsung’s signage based on the TIZEN 4.0 OS including The Wall Professional, the new QMN and QBN Series Intelligent UHD displays, and the IF Series LED Signage.

Dual Sided Outdoor Signage: double the ads, maximise the revenue
Backed by the TIZEN 4.0 OS, and available in an 85-inch display, the Dual Sided Outdoor Signage will be available for spaces such as bus-stop shelters and street benches. With advertising content showcased on both sides of the display, the signage is expected to maximise advertising revenue for featured businesses.

Intelligent UHD Signage: a powerful and versatile experience
Also based on the TIZEN 4.0 OS, Samsung’s new QMN Series (500nit brightness) and QBN Series (350nit brightness) Intelligent UHD displays achieve crisper and clearer content for users seeking a more powerful and versatile experience. The displays’ intelligent engine automatically upgrades FHD content from any source to sharper, clearer UHD quality, improving the viewing experience instantaneously and without extensive manual input. The global launch of the Intelligent UHD Signage, including North America, will be this month.

Tags : Samsung DOOH

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