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Adidas engages football maniacs through interactive DOOH

By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal

With the growing FIFA fever, Adidas, the official partner of the game, took the game on-ground amongst masses through an interactive OOH medium in a Delhi mall. The brand converted the recently installed digital screen in Vasant Kunj, Ambience Mall by Futek Digital into an interactive screen where visitors were able to play the game on the screen, made possible through virtual reality technology. The smartphones were connected with digital screen by entering code shown on screens. The activity engaged a huge number of football lovers and the highest score winner was rewarded by Adidas. It was a one-day activity held recently.

The activity organised in the atrium also saw a make-believe football ground set up with Adidas merchandise and a football. Commenting on the activity, Ashu Gupta, Managing Director, Futek Digital said, “We are delighted to have this opportunity to serve such a big brand within a week of launching our digital screens at Ambience Mall, Vasant Kunj. New-age technology-led media platforms are fast emerging as the biggest trend in the media industry. Advertisers are tapping into the vast potentials these mediums are offering in terms of the reach of audiences. We are assured of our strong growth, which will enable us to further enhance our innovative thought. Ultimately, the emerging digital out-of-home market is ground breaking in its interactive technology, but it's also a return to the roots of advertising and its original purpose: to provide an engaging and useful service to the public”.

Futek Digital is getting a huge amount of queries from various categories of brands to utilise the digital outdoor screen for customer engagement.

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