Zee Bangla makes a mark with'Dadagiri'

In Campaigns By Nabamita Chatterjee - September 04, 2013

The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri” in the mind of their target viewers.

Marvel Realtor goes green on hoardings

In OOH News By MunmunSaha - September 02, 2013

The campaign promotes the real estate brand's new project Selva Ridge situated in a forest reserve

Friends 91.9 tuned to OOH for brand relaunch

In OOH News By Bhawana Anand - August 29, 2013

Through various innovations, Friends 91.9 FM kept the youth audience hooked to the campaign.

Change rocks! The Hindu's OOH thumbs-up to Bangalore

In OOH News By N Jayalakshmi - August 23, 2013

In a bid to woo the Bangalore market, leading newspaper brand'The Hindu' kicked off a 21-day outdoor campaign in the city on August 15, which celebrates change...read on

A dash of Bollywood masala to Wagh Bakri's brewing new campaign

In OOH News By Nabamita Chatterjee - August 23, 2013

The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra markets.

'She' is the star in this SET show on OOH

In OOH News By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

ITC grabs eyeballs at Chennai's mega bus terminus

In OOH News By VJ Media Bureau - August 20, 2013

The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.

Star Jalsha's transit wedding bash for Kolkata

In Campaigns By Nabamita Chatterjee - August 17, 2013

Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.

Neeru's Emporio adds a dash of style at Hyderabad Airport

In OOH News By Nitya Gnanaolivu - August 14, 2013

Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.

Ooh the chemistry: ITC'Engages' with couples in new campaign

In Campaigns By VJ Media Bureau - August 14, 2013

ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.