Connect with us

Campaigns

Neeru’s Emporio adds a dash of style at Hyderabad Airport

Laqshya’s Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru’s as the city’s premier traditional clothing brand.

Published

on

Hyderabad’s Rajiv Gandhi International Airport gets more glamorous this month, thanks to the stylish new campaign initiated by Neeru’s Emporio. The Laqshya Hyderabad Airport team has put together distinctive displays to highlight Neeru’s premium range of saris and traditional wear. The concept the team has used is a unique blend of brand advertising and sensory marketing.

Travelers at the Hyderabad airport are now treated to some ingenious advertising done by Neeru’s. This unique positioning gives the brand a stronger aspirational appeal, and is definitely an eye catcher. Real saris in a variety of colours, styles and fabrics are showcased on mannequins placed at the centre of the baggage conveyor belt. The saris displayed are changed at regular intervals to showcase the wide variety that the brand offers.  Apart from the conveyor belt, Neeru’s Emporio has also set up their clothing display in the shopping center of the airport. The display features mannequins in dazzling Indian wear for both men and women.

Commenting on the campaign, Avnish Kumar, Director, Neeru’s Emporio said, “We are delighted that Laqshya could execute exactly as per the idea that we had conceived and shared with them to create a highly engaging brand interaction at Hyderabad Airport which is the gateway to the great city for premium audience. The product display and the positioning are very much in sync with Neeru’s brand image and have helped connect our brand with an elite, image-conscious audience that is both Indian and international.
Elaborating on the thought behind the campaign for Neeru’s, Shashi Sinha, Senior Vice President, Revenue (Media Assets and Airports) Laqshya, said, “The Neeru’s Emporio campaign blends brand advertising with suitable product placement. Besides enhancing brand value it also makes Neeru’s an aspirational brand for elite consumers. The airport is an ideal location to create this kind of brand immersion since airports alone can afford a captive premium audience in a very relaxed and indulgent environment. Hyderabad airport is especially ideal for retail advertising as there are many national and international visitors who come to Hyderabad. Since the city of Hyderabad is rich in culture, history and local art, almost all these visitors are looking at buying some memento for their loved ones. Retailers will surely find the airport to be a fertile ground for sourcing customers.

The campaign combines the aspirational power of Neeru’s with its functional richness as afforded by a wide range that Neeru’s Emporio makes available under one roof.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.