Tata Tea celebrates ‘Kadak’ spirit of Mumbai

In OOH News By M4G Bureau - July 29, 2021

Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

In Digital OOH By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Mera Hoardings partners Indian Olympic Association to launch #CHEER4INDIA campaign

In Campaigns By M4G Bureau - July 26, 2021

The campaign featuring portraits of India players at the Olympics on static & DOOH media.

The ‘buzz’ stop – Eye-catching vaccination campaign on BQS in Agartala

In Campaigns By N Jayalakshmi - July 19, 2021

Outreach Advertising partnered with ILS Hospital in Agartala to launch a hard-to-miss vaccination campaign using bus shelter media

MyHoardings partners with NT Technology for programmatic services

In Digital OOH By M4G Bureau - July 01, 2021

The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to monitor and review campaign performance.

Dabur joins UP’s Covid battle with vaccination, hygiene campaigns

In Campaigns By N Jayalakshmi - June 29, 2021

Dabur India recently joined hands with the Government of Uttar Pradesh to roll out a massive COVID vaccination drive, while also launching a unique campaign in Meerut, ‘Suraksha Hai Zaruri’ to create awareness about the importance of hand-washing during this pandemic.

Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29

In Digital OOH By M4G Bureau - June 26, 2021

The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.

Airtel’s new campaign to reinforce brand popularity

In OOH News By M4G Bureau - June 08, 2021

The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.

Kinetic France inks pact with Hivestack for programmatic DOOH

In Digital OOH By M4G Bureau - June 04, 2021

Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.

‘Engage innovators at campaign ideation stage’

In OOH Solutions By Pray Jani - June 04, 2021

Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.