Results For "Campaign"
1455 News Found
‘Industry needs to invest in tech to provide authenticated data’
In Viewpoints By N Jayalakshmi - October 21, 2021
Syed Haseeb Arfath, CTO, Signpost India weighs in on the dynamics of pDOOH in the Indian OOH context and how it can be leveraged for better campaign outcomes.
Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata
In Campaigns By M4G Bureau - October 20, 2021
On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.
Stellar Ace pioneers Project Campus Series, bridging young minds with local brands
In OOH News By M4G Bureau - October 20, 2021
Tertiary students ideate for Singapore businesses’ integrated marketing campaigns
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
In OOH News By Rajiv Raghunath - October 18, 2021
The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media
How social activation worked for Dabur in UP & Bihar
In OOH News By M4G Bureau - October 04, 2021
Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.
Art for tea’s sake and tea for Tamilians…
In Campaigns By N Jayalakshmi - September 29, 2021
Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform
In OOH News By M4G Bureau - September 13, 2021
OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.
Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns
In Digital OOH By Rajiv Raghunath - September 09, 2021
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.