A dash of Bollywood masala to Wagh Bakri's brewing new campaign
By Nabamita Chatterjee - August 23, 2013
The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra markets.
Wagh Bakri has planned to go on with the campaign for the entire month of August not only through Outdoor but also with the help of other media options available. "We have already started OOH campaigns Pan-India with a major focus on states where we are strong,, like Gujarat and Maharashtra. We have strategically identified hoardings and other OOH platforms there. Apart from India, we have taken this campaign in counties like UK, USA, Australia, etc. through print, TV and Digital media,â€ further shares Parag Desai.
On associating with Wagh Bakri Tea brand, Tanuj Garg, CEO- Balaji Motion Pictures, said, "Our film contains "Strong (Kadak)" characters and star cast with a story based on "Relationship" hence we selected a brand, known over the world for its "Strong Taste (Kadak- Mithi)" and "Building Relationships (Rishte Banaye)" over a cup of tea i.e "Wagh Bakri Tea".