Right medium for right message: Is OOH evolving towards social connect?
By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
The ‘buzz’ stop – Eye-catching vaccination campaign on BQS in Agartala
By N Jayalakshmi - July 19, 2021
Outreach Advertising partnered with ILS Hospital in Agartala to launch a hard-to-miss vaccination campaign using bus shelter media
‘Need comparable metrics for DOOH inclusion in media plans’
By N Jayalakshmi - June 30, 2021
Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.
Dabur joins UP’s Covid battle with vaccination, hygiene campaigns
By N Jayalakshmi - June 29, 2021
Dabur India recently joined hands with the Government of Uttar Pradesh to roll out a massive COVID vaccination drive, while also launching a unique campaign in Meerut, ‘Suraksha Hai Zaruri’ to create awareness about the importance of hand-washing during this pandemic.
OOH best medium to win back public trust: Justine Cochrane
By N Jayalakshmi - May 21, 2021
Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.
‘Brand marketing is education as it is investment’
By N Jayalakshmi - May 20, 2021
With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.
Change rocks! The Hindu's OOH thumbs-up to Bangalore
By N Jayalakshmi - August 23, 2013
In a bid to woo the Bangalore market, leading newspaper brand'The Hindu' kicked off a 21-day outdoor campaign in the city on August 15, which celebrates change...read on