Sunday, November 28, 2021

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N Jayalakshmi

Can social media be the game changer for OOH?
Can social media be the game changer for OOH?

By N Jayalakshmi - November 23, 2021

In an increasingly tech driven eco-system, can OOH and social media converge to offer greater value to brands?

‘Do Nothing’ and bank on it
‘Do Nothing’ and bank on it

By N Jayalakshmi - November 22, 2021

Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.

Sapphire Media installs 310 screens at Delhi Metro Pink Line stations
Sapphire Media installs 310 screens at Delhi Metro Pink Line stations

By N Jayalakshmi - November 17, 2021

The Pink Line (Line 7) covers a length of 58.43 km and is the longest individual line of Delhi Metro, passing alongside the busy Ring Road in Delhi

The writing is on the wall
The writing is on the wall

By N Jayalakshmi - October 25, 2021

Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.

‘There is a shortage of digital inventory’
‘There is a shortage of digital inventory’

By N Jayalakshmi - October 22, 2021

Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors

‘Integrate DOOH screens for programmatic to kick in’
‘Integrate DOOH screens for programmatic to kick in’

By N Jayalakshmi - October 12, 2021

Jayesh Yagnik, CEO, MOMS Outdoor Media sees bright prospects for pDOOH in the Indian markets

Art for tea’s sake and tea for Tamilians…
Art for tea’s sake and tea for Tamilians…

By N Jayalakshmi - September 29, 2021

Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.

Rambandhu Pickle goes ‘Dhak Dhak’ on OOH
Rambandhu Pickle goes ‘Dhak Dhak’ on OOH

By N Jayalakshmi - September 23, 2021

The multi-city OOH campaign has been rolled out on 250+ hoardings & unipoles, 150+ bus shelter media in major cities, along with city bus and local train branding, besides LED walls.

Global Advertising wins rights for DOOH screens at 5 rly stations
Global Advertising wins rights for DOOH screens at 5 rly stations

By N Jayalakshmi - September 20, 2021

The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.

‘Punjab market offers opportunities for sustained brand presence’
‘Punjab market offers opportunities for sustained brand presence’

By N Jayalakshmi - September 20, 2021

Kamal Mittal, MD, Creative Designers Outdoor Publicity Solutions, a media owning company with about 350 properties across Punjab, shares his observations on why Punjab is a promising market for brands, why DOOH is yet to take off in any meaningful way in the state, and more…

‘A strong trade body would help the industry wade through troubled waters’
‘A strong trade body would help the industry wade through troubled waters’

By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

‘Indicative OOH media pricing will buoy advertiser confidence in the medium’
‘Indicative OOH media pricing will buoy advertiser confidence in the medium’

By N Jayalakshmi - August 25, 2021

Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers

Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign

By N Jayalakshmi - August 18, 2021

Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.

Time to spruce up OOH space in Bengaluru: Specialists
Time to spruce up OOH space in Bengaluru: Specialists

By N Jayalakshmi - August 17, 2021

Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.

Right medium for right message: Is OOH evolving towards social connect?
Right medium for right message: Is OOH evolving towards social connect?

By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

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