Thursday, May 26, 2022

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N Jayalakshmi

New OOH blockbuster  -  India’s first 4D billboard!
New OOH blockbuster - India’s first 4D billboard!

By N Jayalakshmi - April 29, 2022

Shapoorji Pallonji Real Estate initiated yet another OOH innovation, this time in Thane, Maharashtra in the form of a 4D billboard. This one-of-a-kind structure was assembled to give people a glimpse into the kaleidoscopic lifestyle at the new launch Project ‘Skyraa’, wherein a balcony was curated on a billboard with actors performing live on it.

Rampage Advertising bags sole rights on 121 unipoles in Srinagar
Rampage Advertising bags sole rights on 121 unipoles in Srinagar

By N Jayalakshmi - April 11, 2022

Adil Bhat, MD, Rampage Advertising says OOH is staging strong recovery in Srinagar

Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad
Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad

By N Jayalakshmi - March 31, 2022

The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.

Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’
Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’

By N Jayalakshmi - March 30, 2022

Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms

The guessing game is back on OOH…
The guessing game is back on OOH…

By N Jayalakshmi - March 28, 2022

This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities

Celebrated mountaineer Satyarup Siddhanta shares inspiring life lessons at India Talks OOH
Celebrated mountaineer Satyarup Siddhanta shares inspiring life lessons at India Talks OOH

By N Jayalakshmi - March 15, 2022

Sharing some amazing life experiences, celebrated mountaineer Satyarup Siddhanta, who holds a Guinness World record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, inspired an awestruck audience during his talk on the theme - ‘Scaling new peaks of excellence – meeting challenges head on’

OOH delivers Adidas’ big shout-out to women athletes
OOH delivers Adidas’ big shout-out to women athletes

By N Jayalakshmi - March 01, 2022

Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.

Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom
Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom

By N Jayalakshmi - February 25, 2022

Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.

“Client must get the know-how of LED products to make informed decisions”
“Client must get the know-how of LED products to make informed decisions”

By N Jayalakshmi - December 16, 2021

Mac Gangam, President, Shenzhen Atenti Technologies Co., Ltd, which will be participating as an exhibitor at the OOH Expo to be held at Nehru Centre in Mumbai on March 14-15, shares with Media4Growth the dynamics of the Indian LED displays market and why it’s important for buyers to understand the quality parameters of the product before making a purchase decision.

“OOH Expo will help media owners & suppliers find new partners”
“OOH Expo will help media owners & suppliers find new partners”

By N Jayalakshmi - December 10, 2021

Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.

“OOH Expo is extremely important and invaluable in terms of what it can do for the industry”
“OOH Expo is extremely important and invaluable in terms of what it can do for the industry”

By N Jayalakshmi - December 09, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022.

“Expo will help us discover solutions that we didn’t know existed”
“Expo will help us discover solutions that we didn’t know existed”

By N Jayalakshmi - December 08, 2021

Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is important for the Indian OOH industry

Garima Publicity wins ad rights at Siwan & Azamgarh railway stations
Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

By N Jayalakshmi - November 30, 2021

Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.

Can social media be the game changer for OOH?
Can social media be the game changer for OOH?

By N Jayalakshmi - November 23, 2021

In an increasingly tech driven eco-system, can OOH and social media converge to offer greater value to brands?

‘Do Nothing’ and bank on it
‘Do Nothing’ and bank on it

By N Jayalakshmi - November 22, 2021

Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.

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