Can this 3M pilot project on liner waste recycling become an industry practice?
By N Jayalakshmi - October 07, 2022
A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.
‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing
By N Jayalakshmi - September 09, 2022
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?
Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising
By N Jayalakshmi - September 05, 2022
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?
‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022
By N Jayalakshmi - August 23, 2022
The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
Sadhna acquires rights for branding Kolkata Metro Rail a/c coaches
By N Jayalakshmi - May 31, 2022
The company has won a 3-year contract for exterior and interior ad displays on eight coaches
New OOH blockbuster - India’s first 4D billboard!
By N Jayalakshmi - April 29, 2022
Shapoorji Pallonji Real Estate initiated yet another OOH innovation, this time in Thane, Maharashtra in the form of a 4D billboard. This one-of-a-kind structure was assembled to give people a glimpse into the kaleidoscopic lifestyle at the new launch Project ‘Skyraa’, wherein a balcony was curated on a billboard with actors performing live on it.
Rampage Advertising bags sole rights on 121 unipoles in Srinagar
By N Jayalakshmi - April 11, 2022
Adil Bhat, MD, Rampage Advertising says OOH is staging strong recovery in Srinagar
Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad
By N Jayalakshmi - March 31, 2022
The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.
Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’
By N Jayalakshmi - March 30, 2022
Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms
The guessing game is back on OOH…
By N Jayalakshmi - March 28, 2022
This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities
Celebrated mountaineer Satyarup Siddhanta shares inspiring life lessons at India Talks OOH
By N Jayalakshmi - March 15, 2022
Sharing some amazing life experiences, celebrated mountaineer Satyarup Siddhanta, who holds a Guinness World record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, inspired an awestruck audience during his talk on the theme - ‘Scaling new peaks of excellence – meeting challenges head on’
OOH delivers Adidas’ big shout-out to women athletes
By N Jayalakshmi - March 01, 2022
Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.
Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom
By N Jayalakshmi - February 25, 2022
Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.
“Client must get the know-how of LED products to make informed decisions”
By N Jayalakshmi - December 16, 2021
Mac Gangam, President, Shenzhen Atenti Technologies Co., Ltd, which will be participating as an exhibitor at the OOH Expo to be held at Nehru Centre in Mumbai on March 14-15, shares with Media4Growth the dynamics of the Indian LED displays market and why it’s important for buyers to understand the quality parameters of the product before making a purchase decision.