‘Brand marketing is education as it is investment’

By N Jayalakshmi - May 20, 2021

With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.

Change rocks! The Hindu's OOH thumbs-up to Bangalore

By N Jayalakshmi - August 23, 2013

In a bid to woo the Bangalore market, leading newspaper brand'The Hindu' kicked off a 21-day outdoor campaign in the city on August 15, which celebrates change...read on