Digital display solution providers hopeful of a quick turnaround post lockdown

In OOH Solutions By Bhawana Anand - April 06, 2020

Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

Boost to mall media with new BMC ruling

In OOH News By Pray Jani - January 23, 2020

With effect from January 27, 2020, malls in Mumbai can stay open 24/7 as per a new BMC ruling

IOAA ties up with MMX for ERP solutions

In OOH News By M4G Bureau - December 03, 2019

The initiative is directed at boosting the industry’s competitiveness

IndiGo to boost 1st time travellers with OOH campaign

In OOH News By M4G Bureau - November 04, 2019

The airline plans to encash emotions of new travellers with scenic locations and quirky creative

Birla Estates boosts presence in Bengaluru

In Campaigns By M4G Bureau - September 05, 2019

Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property

Lemma partners with EyeTalk Media Ventures as inventory partner

In Digital OOH By M4G Bureau - August 05, 2019

The partnership will boost Lemma’s network with access to over 1000+ screens across India & UAE

Govt move to privatise 6 AAI airports likely boost for airport media biz

In OOH News By Rajiv Raghunath - November 12, 2018

The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Girish Menon cements foundation of OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share